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Writing short, well

Writing for the web demands writing short. You are crafting content for an audience with a very limited attention span. And most people don’t read online. They scan. So here are 25 tips for writing short by Roy Peter Clarke, the writing coach at Poynter Institute. My short list of Clarke’s best tips: #6. Beware: …

The YouTube Shift

Just before the end of 2005, programmers Chad Hurley and Steve Chen launched a simple, social website that allowed anyone with an Internet connection to upload video clips and share them. Within a matter of months, YouTube.com had become a phenomenon–recognized as one of the fastest-growing websites in the world. Some 100 million video clips …

Blogs and Journalism

“The invention of the Weblog has shoved journalism into a reformation, perhaps a revolution,” wrote Joseph Rago, an assistant editorial features editor at the Wall Street Journal[1]. The majority of blogs on the Internet are simply personal web sites — sites that exist because blogging software is free, readily available, and automates much of the …

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