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The YouTube Shift

Just before the end of 2005, programmers Chad Hurley and Steve Chen launched a simple, social website that allowed anyone with an Internet connection to upload video clips and share them. Within a matter of months, YouTube.com had become a phenomenon–recognized as one of the fastest-growing websites in the world. Some 100 million video clips …

State of the News Media 2008

By the Project for Excellence in Journalism “The state of the American news media in 2008 is more troubled than a year ago. And the problems, increasingly, appear to be different than many experts have predicted. Critics have tended to see technology democratizing the media and traditional journalism in decline. Audiences, they say, are fragmenting …

Marketing to the Long Tail

A powerful new model has emerged within the economics of e-commerce, observed Chris Anderson in his 2004 Wired magazine article, “The Long Tail.” [1] Today’s consumers have highly-individualized tastes that include more than just mainstream fare. With the help of foresighted, all-inclusive online retailers, people are getting what they want: offbeat movie rentals from Netflix, …

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