Why 60-inch print newspaper stories don’t work so good online

By | September 12, 2007

According to Jakob Nielsen, the guru of Web usability, most people don’t read Web pages at all.

They scan them.

A recent study showed that 79 percent of Web users scan any new page for individual words and sentences. Only 16 percent read it word-for-word.

The implications? Nielsen suggests using:
– highlighted keywords
– sub-headings
– bulleted lists
– one idea per paragraph
– and half the word-count of conventional writing.

That means that printed newspaper content needs to be reformatted and optimized for online use when it appears online.

Jakob Nielsen’s Website: www.useit.com

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